Create Strategies that Drive Outcomes in Plans.

Bring your strategies to life in the first-of-its-kind space that connects the plans with data & real work.

Build infinite plans in an intuitive planning space

Upgrade from planning in spreadsheets! Here, your effort is spent creating your best ideas rather than playing a frustrating game of Excel Tetris.

Effortlessly drag, drop & re-size plans & campaigns

Create any plan with color-coding, swim lanes & flexible timescales

Privately collaborate on plans with key parties in a central space

Set your strategy, connect it to the work

The context of your campaigns is a click away for your team, while you see exactly how the campaign will show up in market.

Detail view offers space for briefing with text, images & more

Users can write collaboratively without overwriting each other

Embed content so that strategies truly connect to the real world tactics

Create data-informed plans & strategies

This is the game-changer. Plan your new strategies based on the results of your past campaigns.

Represent any type of data in flexible swim lanes

Import data from a variety of sources & leading platforms

Create data-fed virtuous cycle of marketing & comms planning

Ready to Experience Plans?

Big Plans Create Big impact

Solves Marketing Alignment

Directly connect big-picture strategies to real tactical work

Source of Truth for your Ideas

Have a record of your ideas & decisions throughout the entire campaign

Create Better Plans

With real work & key data at hand, you’ll create stronger strategies

Amazing Planning Experience

Your plans come to life in a flexible & visual space that makes creating anything easy

Collaborative Planning

Plans stay front & center when you work on your virtual whiteboard

Built for Leaders Like You

Inspired by leaders from Nike, Kohler, SAP, Nespresso & many more

"Opal has replaced spreadsheets for us, but it has not replaced decks. And this is where we replaced the decks."

Darren Folk

Creative Director, Social Media, SAP

"It just plugs that gap that we have between what is an operational delivery team and the strategic, senior team looking at comms and content and content strategy"

Lauren Wallis

Head of Data & CRM, NS&I

Connected to Everything Else You Need

Opal integrates with a wide variety of task management and point solutions. Your teams can still work their way, while enjoying the benefits of bringing everything together here.

Better Together.

Every single Opal product empowers you to transform how you work. When you bring the entire ecosystem together, you have marketing’s source of truth!