CMO Alliance - Opal
Run Your Business on Opal
The marketing platform that connects data-informed strategy to in-market execution,
while delivering marketing clarity for the entire organization.
Marketing’s New Source of Truth
Opal delivers exclusive features that marketing leaders need to plan their strategic initiatives – with essential data at hand. To create true marketing alignment, Opal shows exactly how those strategies are executed by connecting your plans to real work.
Opal powers this executive visibility by being the hub where the tactical marketing work happens every day. By working in Opal, the rest of the organization enjoys the ability to create stronger content while cutting busywork.
Who is Opal For?
Creators
Focus on marketing that moves the needle, while cutting busywork.
Managers
Coordinate the team & strategy in your shared source of truth.
Executives
Understand how tactics ladder up to the big-picture strategy.
Operations
Streamlining organizational processes so everyone works better.
From strategy to execution, Opal transforms your marketing.
Delivering value top-to-bottom
Strategic Campaign Planning
Create and collaborate on high-level strategies, while seeing how they connect to on-the-ground tactics.
Visual Calendar
Understand exactly how the entire brand is going to market – across every account and channel – at a glance.
True-to-Life Content
Zoom in on an individual campaign or piece of content to see it exactly how your audience will.
89% of CMOs believe alignment is important to succeed, yet only 1% say they have it.
— Forrester Research: Operational Alignment Fuels Content Marketing
From the Blog
Case Study: How NS&I Streamlined Content Creation with Opal by Lee Dussinger
Forrester Snapshot: Operational Alignment Fuels Content Marketing by Opal