CMO Alliance: Charlotte - Opal
Marketing’s New Source of Truth
The purpose-built marketing platform that connects strategy to execution, while delivering value for every member of the team.
Run Your Business on Opal
Opal has the exclusive features that marketing leaders need to plan their strategic initiatives – with essential data at hand. So you can have full marketing alignment, Opal showcases exactly how those strategies are executed by connecting to real work.
While marketing leadership gets these first-to-market features, the rest of the organization enjoys the ability to create stronger content and work faster by cutting busywork.
Request a custom demo to discover how Opal can transform your marketing organization right now.
Trusted by industry leading brands
Who is Opal For?
Creators
Focus on marketing that moves the needle, while cutting busywork.
Managers
Coordinate the team & strategy in your shared source of truth.
Executives
Understand how tactics ladder up to the big-picture strategy.
Operations
Streamlining organizational processes so everyone works better.
SEE YOUR STRATEGY IN OPAL
From strategy to execution, Opal transforms your marketing.
Delivering value top-to-bottom
Strategic Planning
Create and collaborate on high-level strategies, while seeing how they connect to on-the-ground tactics.
Visual Calendar
Understand exactly how the entire brand is going to market – across every account and channel – at a glance.
True-to-Life Content
Zoom in on an individual campaign or piece of content to see it exactly how your audience will.
89% of CMOs believe alignment is important to succeed, yet only 1% say they have it.
— Forrester Research: Operational Alignment Fuels Content Marketing
From the Blog
[Case Study] How NS&I Streamlined Content Creation with Opal by Lee Dussinger
[Forrester Snapshot] Operational Alignment Fuels Content Marketing by Opal