Connecting Strategy to Execution

Your Marketing Source of Truth

Plans

Purpose-built for strategic planning

Marketing planning starts here. Bring your strategies to life in the first-of-its-kind space that connects the plans with data & real work.

• Plan strategies in a visual & flexible space

• Connect big-picture strategies to the tactical work

• Import key data to inform your plans

Boards

Manage all the Moving Pieces

Your marketing control panel enables you to coordinate the details of your project and explore the true-to-life content.

• Manage marketing work where the work takes place

• Never miss a step with powerful custom workflows

• Experience your brand with true-to-life content previews

Calendar

See everything on the ultimate calendar

Your full marketing picture…in one shared calendar. Schedule here to stay aligned – and maximize the impact of your work.

• Have a source of truth for your GTM plan

• See media mix, content gaps, & content collisions

• Focus on what matters with day, week, & month views + search

Group 9

"Where Opal really shines is allowing us to truly collaborate in a meaningful way across teams, functions, and channels, and to visualize the final planned content and campaigns on a timeline."

Joe Curry

Director, Digital Content Strategy

"As soon as a project is kicked off, we put everything into Opal: the brief, timeline, due dates, content, etc. Instead of checking three systems, all the teams that need that information now have a single source of truth."

Angelic Crippen

Project Manager, Creative & Brand Marketing Operations

Connect your strategy to execution with OpalTalk to an expert