Opal: A Visual Home for Plans, Campaigns & Content + Gem AI

Your Visual Home for Plans, Campaigns & Content

With everything in one place, you can operate at the speed of AI without losing the soul of your brand.

What’s in market this week? Does this align to our strategy? Create a plan from this deck Show me the launch post

Where Leading Brands Bring Marketing Together

See how SAP & Starbucks connect strategy to execution by bringing hundreds of marketers together across channels, teams and regions.

The State of Marketing

Marketing Is Missing Its HQ

Through the use of generative AI, marketing output has hit historic levels. More campaigns, more assets, more content. However, seeing what’s actually going on, whether it works together, and how it ladders up to the big-picture strategy feels more difficult than ever.

You can’t afford to hunt through every PM tool, deck and spreadsheet — you need one place to view marketing holistically.

Alignment Tax

The 20%+ of everyone’s day lost to chasing updates, reconciling plans, and keeping projects moving.

Brand Drift

Your once careful and curated brand starts to fracture across channels, regions and even different teams.

Execution Black Box

You are missing insight into production and only find out what your org is doing when your customers do.

For Executive Leadership

Marketing Strategy Connected to Execution

Create and collaborate on strategic plans your teams can actually use – not static documents that disappear once execution begins. Opal keeps strategy connected to in-market execution, directly showing how campaigns, content, and initiatives align to the priorities they were built to support. In Opal, you’ll instantly see what’s happening, what matters most, and how the results should inform what comes next.

For Marketing Managers

The Organization Stays Aligned

Take control of your marketing here. Opal gives teams one place to plan the work, manage workflows, and see how every asset fits into the bigger picture. So when leadership asks what’s happening, what’s working, or what needs to change – you already have the answer at hand.

For the Team

How Marketing Work Should Feel

Stop wasting time chasing approvals, hunting for briefs, or building wrap-up decks from scratch. Opal organizes that context, so you’ll find everything you need in seconds to do great work that moves the needle. Supported by the marketing AI built to have your back (not take your job), you can automate what makes sense and focus your attention on what matters most.

For AI Buyers

Organizational Value – Not Hype

Opal is AI, thoughtfully built for enterprise marketing organizations. Instead of the default marketing LLM promise of speed at scale, Opal gives marketers what they really need: instant context to guide better work. By automatically surfacing the relevant strategy, content, workflows, approvals, and performance signals behind every initiative, Opal serves as a force multiplier for your entire organization.

Opal by the numbers

Built for Enterprise Success

Explore the marketing planning platform made for solving the challenges of working at scale. See how time-saving solutions, security, and dedicated user support make for an enterprise-grade marketing platform.