Marketing’s New Source of Truth

The purpose-built marketing platform that connects strategy to execution, while delivering value for every member of the team.

Opal is Your Marketing Source of Truth

There’s never been a better time to bring Opal to your organization. Here’s what you can expect:

• Unlimited View Only Seats
• Tailored Onboarding Support & Training to mitigate change management challenges
• Flexible payment terms*
• 1-Year of Waived Out-of-the-Box Integration Fees*

*Exclusive for CMO Alliance attendees by December 31, 2024

Trusted by industry leading brands

Who is Opal For?

Creators

Focus on marketing that moves the needle, while cutting busywork.

Managers

Coordinate the team & strategy in your shared source of truth.

Executives

Understand how tactics ladder up to the big-picture strategy.

Operations

Streamlining organizational processes so everyone works better.

From strategy to execution, Opal transforms your marketing.

Delivering value top-to-bottom

Strategic Planning

Create and collaborate on high-level strategies, while seeing how they connect to on-the-ground tactics.

Visual Calendar

Understand exactly how the entire brand is going to market – across every account and channel – at a glance.

True-to-Life Content

Zoom in on an individual campaign or piece of content to see it exactly how your audience will.

89% of CMOs believe alignment is important to succeed, yet only 1% say they have it. — Forrester Research: Operational Alignment Fuels Content Marketing

From the Blog [Case Study] How NS&I Streamlined Content Creation with Opal by Lee Dussinger [Forrester Snapshot] Operational Alignment Fuels Content Marketing by Opal Top CMO Pain Points of 2024 by Matt Oxley