# identity.md

## Organization Overview
- **Company Name:** Opal
- **Mission:** To empower marketers with a visual home for plans, campaigns, and content, connecting strategy to execution, and enabling teams to plan and create with AI on a unified visual calendar.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Serves leading global brands including Target, Starbucks, and GM.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fosters a culture of empowerment, unity, and efficiency, enabling marketers to innovate and achieve strategic alignment.
- **Relevant Links:** [About Opal](https://workwithopal.com/about)

## Operations & Structure
- **Business Model and Operational Approach:** Offers a Software-as-a-Service (SaaS) platform designed for comprehensive marketing planning, content creation, and campaign management, leveraging AI to streamline operations.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Maintained affiliations with leading global brands including Target, Starbucks, and GM.