# agentsite-static-version=f65d0f51-d3f0-4b1d-b0dd-9ec5cffd59f9
# workwithopal.com

> AI-optimized mirror of workwithopal.com containing 250 pages totalling 233,678 words of clean markdown content, structured data, and semantic HTML. Original source: https://workwithopal.com. Last updated: 2026-10-23T13:23:25.600Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Opal: A Visual Home for Plans, Campaigns & Content + Gem AI](/content/site-root.html): Discover the platform marketers have always needed. Trusted by Target, Starbucks, GM, and more - Opal connects strategy to execution. (517 words)

## Articles & Blog Posts

- [about/blog/the-ultimate-guide-to-collaborative-content-calendars.html](/content/about/blog/the-ultimate-guide-to-collaborative-content-calendars.html) (983 words)
- [Why Retail Marketers Love Planning in Opal | Target, JCP & More](/content/retail-planning-lp/index.html): Plan Your Next Big Campaign in Opal Whether it’s Black Friday or the 2025 Holiday push — make Opal your marketing hub. The only solution designed for marketers Opal equips best-in-class retail marketers with a central place to plan ideas, connect them to real content & see everything in one place. Target creates 300 pieces […] (263 words)
- [about/blog/case-study-how-microsoft-organizes-content-intake/index.html](/content/about/blog/case-study-how-microsoft-organizes-content-intake/index.html) (660 words)
- [msa/index.html](/content/msa/index.html) (5,801 words)
- [dpa/index.html](/content/dpa/index.html) (3,876 words)
- [ops-testing - Opal](/content/ops-testing/index.html) (792 words)
- [Erynn Baird - Opal](/content/about/blog/post-author/erynn-baird/index.html) (1,288 words)
- [Thank you! - Opal](/content/thank-you-3/index.html): Thanks dawg (1,279 words)
- [Opal API License - Opal](/content/api-license/index.html) (2,086 words)
- [Integrations - Opal](/content/integrations/index.html):   Product TourOpal PricingTalk to an Expert (556 words)
- [George Huff - Opal](/content/about/blog/post-author/george-huff/index.html): Co-Founder & Chief Innovation Officer (1,284 words)
- [product-description/index.html](/content/product-description/index.html) (1,131 words)
- [Kendall Shepherd - Opal](/content/about/blog/post-author/kendall-shepherd/index.html) (782 words)
- [Integrations demo - Opal](/content/integrations-demo/index.html): Your Marketing Process With Opal (155 words)
- [Matt Oxley - Opal](/content/about/blog/post-author/matt-oxley/index.html) (1,281 words)
- [David Gorman - Opal](/content/about/blog/post-author/david-gorman/index.html) (1,281 words)
- [Katie Pocklington - Opal](/content/about/blog/post-author/katie-pocklington/index.html) (954 words)
- [Steve Giannini - Opal](/content/about/blog/post-author/steve-giannini/index.html) (1,283 words)
- [Guide to the Alignment Tax - Opal](/content/alignment-tax-guide/index.html) (1,385 words)
- [[Webinar] Practical AI Magic for Everyday Marketers - Opal](/content/practical-ai-magic-webinar/index.html) (350 words)
- [Opal Marketing - Opal](/content/about/blog/post-author/opal-marketing/index.html) (792 words)
- [Opal - Opal](/content/about/blog/post-author/opal/index.html) (1,276 words)
- [Donna Schultz - Opal](/content/about/blog/post-author/donna-schultz/index.html) (968 words)
- [Blog - Opal](/content/about/blog/index.html) (332 words)
- [Security - Opal](/content/security/index.html): Your Data Secured. Overview At Opal, we are committed to maintaining a secure and trusted platform by prioritizing security, continuously improving our safeguards, and adapting to evolving threats. Opal is purpose-built to help teams plan, approve, and deliver their communications mix by managing marketing and communications content before publication. We protect customer data through modern […] (1,388 words)
- [virtual-tour](/content/product-tour/index.html): The Opal Product Tour Product Tour Opal Pricing Talk to an Expert Explore this self-led demo to discover exactly how Opal and Gem can transform your marketing organization. Everything you’ll see in this virtual tour is the real Opal product that our customers leverage to bring their strategies to market. (100 words)
- [See all your brand marketing efforts in Opal - Opal](/content/enterprise-old/brand/index.html): Opal equips marketers to visualize their efforts across all channels, accounts, and campaigns, because you should be confident in the brand experience you're creating. (667 words)
- [Enterprise - Opal](/content/enterprise/index.html) (470 words)
- [Project Boards - Opal](/content/project-boards/index.html) (449 words)
- [Lee Dussinger - Opal](/content/about/blog/post-author/lee-dussinger/index.html) (799 words)
- [See all your marketing content in Opal - Opal](/content/enterprise-old/content/index.html): Opal equips content marketers to visualize their efforts across all channels, accounts, and campaigns, because you should be confident in the brand experience you're creating. (498 words)
- [CMO Alliance: Charlotte - Opal](/content/millenium-alliance-nc/index.html): Product Tour Opal Pricing Talk to an Expert Run Your Business on Opal Opal has the exclusive features that marketing leaders need to plan their strategic initiatives – with essential data at hand. So you can have full marketing alignment, Opal showcases exactly how those strategies are executed by connecting to real work. While marketing […] (289 words)
- [pricing/index.html](/content/pricing/index.html) (593 words)
- [Opal for Healthcare - Opal](/content/opal-for-healthcare/index.html): Click & Learn:Creating a Unified Health Insurance Brand in Opal (399 words)
- [Content Calendar - Opal](/content/content-calendar/index.html) (400 words)
- [From Day One : ATL - Opal](/content/from-day-one/index.html):   Product TourOpal PricingTalk to an Expert (237 words)
- [The Content Marketing Platform for Storytellers | Purpose-Built Software](/content/content-marketing-platform/index.html): Discover why content marketing teams at the world's biggest brands choose Opal to manage how they tell stories! (585 words)
- [Opal: Purpose-Built Communications & PR Software](/content/communication-management-software/index.html): Discover why communications & PR teams at the world's biggest brands choose Opal to manage how they tell their stories! (537 words)
- [Campaign Planner - Opal](/content/campaign-planner/index.html) (422 words)
- [CMO Alliance: Miami - Opal](/content/cmo-alliance-miami/index.html): Marketing’s New Source of Truth Opal delivers exclusive features that marketing leaders need to plan their strategic initiatives – with essential data at hand. To create true marketing alignment, Opal shows exactly how those strategies are executed by connecting your plans to real work. Opal powers this executive visibility by being the hub where the […] (298 words)
- [Opal for Software - Opal](/content/opal-for-software/index.html): How SAP Manages 700+ Marketers What Opal Delivers for Software Marketers Talk to Opal today. Want to see how brands like SAP, Trimble, Activision & more tell connected stories in Opal? Let’s talk! When you schedule a conversation with us, we’ll dig into your real needs, including: (423 words)
- [Opal Campaign Planner Waitlist - Opal](/content/opal-campaign-planner-waitlist/index.html): Product Tour Opal Pricing Talk to an Expert Opal Campaign Planner Public Launch Waitlist   You can join our waitlist today to be one of the first to get access to the public launch of Campaign Planner! Major brands are already transforming the way they plan their strategies – and soon we’re making that publicly available. (430 words)
- [Gem AI - Opal](/content/gem-ai/index.html) (460 words)
- [Marketing Resource Management - Opal](/content/marketing-resource-management/index.html): The Opal Differentiators See The Opal Marketing Resource Management Tool in Action Ready to connect your marketing strategy, resources, and execution in one platform? Start with a conversation with an Opal product expert — they’ll show you how modern teams use Opal’s Marketing Resource Management to align strategy, streamline workflows, and deliver exceptional marketing experiences. […] (419 words)
- [Ollie Stewart - Opal](/content/about/blog/post-author/ollie-stewart/index.html) (435 words)
- [CMO Alliance: Georgia - Opal](/content/cmo-alliance-georgia/index.html): Product Tour Opal Pricing Talk to an Expert Marketing’s New Source of Truth Opal delivers exclusive features that marketing leaders need to plan their strategic initiatives – with essential data at hand. To create true marketing alignment, Opal shows exactly how those strategies are executed by connecting your plans to real work. Opal powers this […] (297 words)
- [Product - Opal](/content/product/index.html): The Opal marketing platform helps teams improve processes, visualize content, and connect the dots between strategy and execution—all in one place. (258 words)
- [See all your social content in Opal - Opal](/content/enterprise-old/social/index.html): Opal equips social marketers to visualize content across all channels, accounts, and campaigns, because you should be confident in the brand experience you're creating. (695 words)
- [CMO Alliance - Opal](/content/strat-view-preview/index.html): Product Tour Opal Pricing Talk to an Expert Opal is Your Marketing Source of Truth There’s never been a better time to bring Opal to your organization. Here’s what you can expect: (255 words)
- [Memory Layer - Opal](/content/memory-layer/index.html) (480 words)
- [CMO Alliance - Opal](/content/cmo-alliance/index.html): Marketing’s New Source of Truth Opal delivers exclusive features that marketing leaders need to plan their strategic initiatives – with essential data at hand. To create true marketing alignment, Opal shows exactly how those strategies are executed by connecting your plans to real work. Opal powers this executive visibility by being the hub where the […] (275 words)
- [Get the Guide to Connected Planning - Opal](/content/connected-planning-download/index.html) (156 words)
- [[Download] Marketing Agility at Scale - Opal](/content/marketing-agility-at-scale/index.html) (140 words)
- [Sub-Processors - Opal](/content/sub-processors/index.html): We may share Personal Data with vendors or agents working on our behalf for the purposes described in our Privacy Policy. (275 words)
- [jg-testing - Opal](/content/jg-testing/index.html): With Testimonial, in minutes, you can collect and display video testimonials and other types of testimonials from your customers with no need for a developer or website hosting. (310 words)
- [Opal Grocery Segment LP - Opal](/content/opal-grocery-segment-lp/index.html) (246 words)
- [Marketers React - Opal](/content/marketers-react/index.html): We hear the craziest stuff on our calls! That's because marketers LOVE seeing a platform built for them! See the quotes & the platform!,  (224 words)
- [- Opal](/content/llms-txt/index.html) (357 words)
- [Discover Opal - Opal](/content/discover/index.html): Product Tour Opal Pricing Talk to an Expert Tour Marketing’s New Source of Truth By connecting your 50,000-foot strategic overview to individual pieces of content in a convenient visual platform, everyone works better and drives more impact! Here’s your chance to take a guided tour of Opal! (113 words)
- [microsoft-marketing-calendar/index.html](/content/microsoft-marketing-calendar/index.html) (660 words)
- [2026 Planning - Opal](/content/2026-planning/index.html): Uncover the software trusted by Fortune 500 brands to plan better and drive greater marketing impact all year.  Make 2026 the year you take control over your marketing. Opal just might be the secret weapon you’re looking for to get stuff done in marketing. Connect Strategic Ideas to the Real Work Your plans don’t collect […] (311 words)
- [Ultimate Calendar - Opal](/content/ultimate-calendar/index.html): Product Tour Opal Pricing Talk to an Expert Get a custom demo of the calendar actually built for marketers Here’s how everyone wins when you upgrade your calendar: 🔵 Show up with a unified voice by having all teams work from the same calendar 🔵 Break down silos by having a central calendar, so everyone […] (104 words)
- [What's Going On? - Opal](/content/whats-going-on/index.html) (269 words)
- [Opal for QSR - Opal](/content/opal-for-qsr/index.html): Uncover the Platform  Click & Learn: Discover QSR speed & total alignment in Opal. Talk to Opal today. Want to see how brands like Wendy’s, Starbucks, Jersey Mike’s & more tell connected stories in Opal? Let’s talk! When you schedule a conversation with us, we’ll dig into your real needs, including: (378 words)
- [Gem AI - Opal](/content/gem-ai-main/index.html) (152 words)
- [Careers - Opal](/content/about/careers/index.html): Product Tour Opal Pricing Talk to an Expert Opal Careers Opal is proud to be an equal-opportunity employer and we are committed to creating an inclusive and diverse environment. We believe a diverse workplace promotes innovation and enhances decision making. We encourage applications from all qualified candidates and will consider all applicants without regard to […] (337 words)
- [Alignment Tax Calculator - Opal](/content/alignment-tax-calculator/index.html) (252 words)
- [A Special Offer for Friends of Opal: 3 Month Free Trial](/content/stakeholders/index.html): A Special Offer for Friends of Opal Exclusive Opal Pilot While Opal traditionally doesn’t offer free trials, this is our exception. Since you were critical to the success of Opal at a previous role, you are eligible for this exclusive pilot. You already know Opal as the visual marketing platform where an organization’s marketing comes […] (173 words)
- [ai-addendum/index.html](/content/ai-addendum/index.html) (806 words)
- [Need a Percolate Alternative? Discover Opal. - Opal](/content/percolate-alternative/index.html): Why You’ll Love Opal Marketers who loved Percolate are checking out Opal! That’s because Opal is a source of truth for all things content marketing. If you’re looking for a new space to plan, create and collaborate on content – welcome to Opal! (144 words)
- [Opal: Purpose-Built Marketing Project Management Software](/content/marketing-project-management-software/index.html): Discover why marketing teams at the world's biggest brands - like Target, GM, Starbucks, and many more - choose Opal! (438 words)
- [Strat View Preview - Opal](/content/strategy-view-campaign/index.html): Use Loom to record quick videos of your screen and cam. Explain anything clearly and easily – and skip the meeting. An essential tool for hybrid workplaces. (153 words)
- [Exceptional Teams Work in Opal - Opal](/content/success-video/index.html): Learn how Opal unites effective marketing and communications teams at HTC, Microsoft, REI, Skullcandy and Target. (79 words)
- [[Webinar] Don't Be on Social — Be Intentional on Social - Opal](/content/webinar-be-intentional/index.html) (252 words)
- [User Research - Opal](/content/user-research/index.html): Opal is committed to creating a product that users love, and conducting user research helps facilitate that commitment! We are so excited that you are interested in participating in user research to help positively influence Opal’s product offering. User research sessions can be accomplished via a remote in-person interview, or via an interview that can […] (377 words)
- [Give a gift to someone experiencing misalignment - Opal](/content/show-your-appreciation/index.html): Product Tour Opal Pricing Talk to an Expert Know someone that experiences misalignment? Maybe they’re your go-to person to find out what’s going on – maybe or they work extra to have their finger on the pulse of your GTM motion. Let them know you’re thinking of them and you appreciate all their hard work! […] (109 words)
- [Submit a Lead - Opal](/content/lead-form/index.html): Submit a Lead Product Tour Opal Pricing Talk to an Expert (132 words)
- [sla/index.html](/content/sla/index.html) (639 words)
- [[Webinar] Cancel These 7 Obsolete Marketing Relics in the AI Age - Opal](/content/webinar-7-obsolete-marketing-relics-in-the-ai-age/index.html) (222 words)
- [ROI Calculator - Opal](/content/roi-calculator/index.html) (215 words)
- [Get a Demo - Opal](/content/get-a-demo/index.html): With Testimonial, in minutes, you can collect and display video testimonials and other types of testimonials from your customers with no need for a developer or website hosting. (5,850 words)
- [Customers - Opal](/content/customers/index.html): With Testimonial, in minutes, you can collect and display video testimonials and other types of testimonials from your customers with no need for a developer or website hosting. (5,936 words)
- [Best Content Marketing Software for Enterprise Teams in 2026 - Opal](/content/about/blog/best-content-marketing-software-for-enterprise-teams-in-2026.html): At enterprise scale, content marketing software has to do more than generate ideas or score a draft for search. It has to run the operating model: campaign planning and briefs, review and approval cycles with the right stakeholders, a shared calendar that shows launch dates across markets, and cross-channel execution from paid and social to […] (1,147 words, 2026-10-05)
- [Why Opal Is the Best Content Calendar Software for Enterprise Teams - Opal](/content/about/blog/why-opal-is-the-best-content-calendar-software-for-enterprise-teams.html): Most products filed under the content calendar label are publishing schedules — a grid of dates, channels, and post times. For a small social team, that’s enough. For a marketing organization running campaigns across regions, brands, and channels, the calendar is the system of record for the full content life cycle: intake requests, briefs, reviews […] (1,657 words, 2026-10-05)
- [What Is the Best Marketing Resource Management Software? 2026 Guide - Opal](/content/about/blog/what-is-the-best-marketing-resource-management-software-2026-guide.html): What MRM software is, and why enterprise teams outgrow basic task tools Marketing resource management is the practice of planning, allocating, and tracking everything that powers marketing execution: people and bandwidth, budgets, brand assets, and creative output. Airtable’s November 2025 guide to the category frames it as project management built specifically for marketing departments, and […] (1,503 words, 2026-10-05)
- [The Future of AI for Marketing Teams Is Multiplayer - Opal](/content/about/blog/the-future-of-ai-for-marketing-teams-is-multiplayer.html): Before we talk about AI Two siblings are sitting in the den, in front of a big bubble TV, with a game console plugged into it. The screen glows with the excitement of another world. The younger child starts to pout, but before she can say anything… “Mom said you need to wait your turn,” […] (1,674 words, 2026-09-15)
- [Starbucks + Opal [Video Case Sudy] - Opal](/content/about/blog/starbucks-opal-video-case-sudy/index.html): Starbucks is one of the world’s most iconic brands, connecting with millions of customers every day across stores and social channels. Discover how Starbucks transformed its marketing planning, content creation and approvals!  “Opal gives us the confidence to move fast & stay aligned.” The Challenge:  The Starbucks marketing organization has multiple teams creating the content […] (115 words, 2026-06-30)
- [Content Planning Platforms with Real-Time Team Collaboration](/content/about/blog/content-planning-platforms-team-collaboration/index.html): Compare top-rated content planning platforms with real-time collaboration features, including Opal, Asana, monday.com, Airtable & more. (2,533 words, 2026-06-08)
- [AI-Enhanced Content Planning Tools With Team Workflows](/content/about/blog/ai-content-planning-team-workflows/index.html): Discover AI-enhanced content planning tools that help marketing teams connect strategy to true-to-life content plans, calendars & workflows. (3,032 words, 2026-04-28)
- [Best Marketing Resource Management Software](/content/about/blog/best-marketing-resource-management-software/index.html): Discover the best marketing resource management software and how the right platform can bring strategy and execution together. (1,357 words, 2026-02-03)
- [Tools for Synchronized Content Planning for Distributed Teams](/content/about/blog/top-tools-synchronized-content-planning-distributed-teams.html): A practical comparison of tools used for synchronized content planning across distributed teams, including when each tool works best. (869 words, 2026-01-23)
- [Marketing Project Management Tools for Remote Teams Compared](/content/about/blog/marketing-project-managemen-for-remote-teams/index.html): As of 2025, reports indicate that nearly 50% of marketing professionals work remotely, making remote team management a central challenge for marketing leaders. Remote work gives organizations access to broader creative talent pools and helps attract specialists who prioritize flexible work environments. But marketing teams face unique operational hurdles when working remotely. This guide explores […] (1,348 words, 2025-11-18)
- [SAP + Opal [Video Case Study] - Opal](/content/about/blog/sap-opal-video-case-study/index.html): SAP is one of the world’s most prominent enterprise software companies, powering operations for organizations across nearly every industry and region. Discover how a global brand of SAP’s scale transformed its marketing operations with Opal, centralizing planning, connecting hundreds of marketers worldwide. “There is no competition when it comes to marketing management. Opal is the […] (107 words, 2025-11-04)
- [Best Platforms for Coordinating Social Media & Email Marketing](/content/about/blog/platforms-coordinating-social-media-email-marketing.html): Social media and email marketing are two of the most powerful pillars of the modern omnichannel marketing ecosystem. To execute them effectively, marketers increasingly need a purpose-built platform that can manage both channels together. These are high-volume, high-impact communication channels that often share overlapping messaging, offers, and brand storytelling. That’s why many teams now seek […] (1,504 words, 2025-10-22)
- [7 Health Insurance Marketing Challenges & Strategies to Solve Them](/content/about/blog/7-insurance-marketing-challenges/index.html): Marketing for health insurance brands isn’t for the faint of heart. You’re facing constant external headwinds and internal roadblocks, armed only with your creativity and storytelling chops.  We know this because at Opal, we work with leading health insurers like UnitedHealth Group, Elevance Health, and Optum. We’ve seen firsthand how the best marketers in this […] (759 words, 2025-09-25)
- [Breaking Free from the Sea of Sameness: How Human Stories Differentiate Health Insurers - Opal](/content/about/blog/breaking-free-from-the-sea-of-sameness-how-human-stories-differentiate-health-insurers.html): Most consumers can’t tell the difference between one health insurer and another. With regulations standardizing benefits, products appear nearly identical. What’s worse, many members associate insurers with frustration, disputes, and bureaucracy—not care, support, or advocacy. This lack of differentiation has left the industry adrift in a “sea of sameness.” Brands blend together, trust erodes, and […] (468 words, 2025-08-26)
- [Maintaining Brand Consistency Across Marketing Channels](/content/about/blog/tools-for-maintaining-brand-consistency/index.html): In a world where audiences experience your brand through dozens of touchpoints—social feeds, emails, ads, events, and more – consistency is no longer optional. It’s essential for building trust, reinforcing recognition, and driving long-term loyalty. The challenge? Different teams, channels, and timelines make it all too easy for brand standards to drift. The most successful […] (1,610 words, 2025-08-13)
- [Grocery Marketing: Challenges & Winning Strategies](/content/about/blog/grocery-marketing-challenges/index.html): Grocery marketing may well be the toughest gig in all of marketing.  Consider the macro factors like unforgiving profit margins and increasingly price-sensitive customers. Compounded by the internal challenges of siloed teams trying to manage a huge array of must-have channels. Everything about this job is hard – from what you’re trying to accomplish to […] (1,537 words, 2025-07-28)
- [The Hidden Strategy to Boost ATV without Extra Ad Spend or Headcount - Opal](/content/about/blog/the-hidden-strategy-to-boost-atv-without-extra-ad-spend-if-headcount.html): As competition for trips increases, so too does the value of growing average transaction value (ATV) on each trip. Whether through cross-selling, promotions, or bundling offers, larger basket sizes directly improve profitability in a low-margin business. Yet, despite having access to a growing ecosystem of marketing technologies (martech), many grocers remain stuck—unable to unlock the […] (572 words, 2025-07-28)
- [2026 Top Cross-Channel Campaign Planning & Management Tools](/content/about/blog/cross-channel-campaign-management-tools/index.html): Compare the best cross-channel campaign planning tools for 2026, including Opal, Sprinklr, ClickUp, Airtable, Asana, and more. (1,552 words, 2025-07-21)
- [Our Secret: Do Right by Marketers - Opal](/content/about/blog/our-secret-do-right-by-marketers/index.html): Opal was recently featured in a Digital Journal article about the state of the Martech industry. To make a long story short: the article highlighted the phenomenon of more than one-thousand veteran Martech companies (5+ years of operation) closing down in the past year. Opal was chosen to respond to this trend for two reasons: […] (610 words, 2025-07-09)
- [Crafting a Work Culture Worth Celebrating - Opal](/content/about/blog/crafting-a-work-culture-worth-celebrating/index.html): Last Tuesday, Opal was recognized by Inc as a “2025 Top Places to Work” for the second year in a row.  For anyone in the people management and culture space, this is the equivalent of winning The Oscar!  First and foremost, I need to thank the Opalites who directly gave anonymous feedback to the Inc […] (955 words, 2025-06-25)
- [[Live Webinar] Why Marketing Leaders Lose Credibility](/content/about/blog/webinar-marketing-credibility/index.html): In our next webinar, three seasoned leaders explore the most common reasons marketers lose executive trust – and how to prevent it! (106 words, 2025-04-17)
- [SaaS Brand Marketing in 2025: Benefits + Case Study](/content/about/blog/why-saas-brand-marketing-is-a-must-in-2025/index.html): Discover why B2B SaaS needs to embrace brand marketing in 2025 and learn from one company who took the plunge! (970 words, 2025-04-14)
- [CMO’s First 90 Days: Priorities & Strategies](/content/about/blog/cmos-first-90-days/index.html): We’ve all read the statistics on CMOs’ tenure in their jobs. On average, a CMO lasts just 18 to 24 months in a new role. There’s a large amount of pressure to create impact in a fairly small window of time. Considering the timeline, hitting the ground running isn’t just advised – it’s essential. This […] (1,637 words, 2024-11-20)
- [The Best Social Media Calendar Software: Top 5 Graded Here](/content/about/blog/best-social-media-calendar-software/index.html): A robust social media calendar is the backbone of how almost any social team brings their content to market. Without a good calendar, making concrete plans and representing how your brand goes to market across different channels is nearly impossible. Of course, the best social media calendar software offers more than just basic names and […] (967 words, 2024-10-25)
- [Content Crimes 2 [Webinar Recap]  - Opal](/content/about/blog/content-crimes-2-webinar-recap/index.html): The content detectives went back to work in the urban jungle of scandalous social and egregious email. They were on the hunt for everything from marketing misdemeanors to first-class content felonies.  If you want to see the live webinar, watch it right here. However, if you’d rather read all about it – we’re recapping all […] (821 words, 2024-10-18)
- [[Live Webinar] B2B True (Content) Crimes 2](/content/about/blog/webinar-b2b-true-content-crimes-2/index.html): The sequel to Opal’s hottest webinar of 2023 is here! Our content detectives have returned and are digging into the most common problems and pitfalls that plague B2B content creation. Like all sequels, Content Crimes 2 is bigger and better! This time we’re highlighting even more heinous crimes across more channels, including social, email, blogging, video, and more! (380 words, 2024-09-27)
- [8 Things Best Content Calendar Software Must Have + Examples](/content/about/blog/best-content-calendar-software/index.html): A content calendar is crucial for any brand aiming for a strategic market presence. The best content calendar software not only organizes your publishing schedule but also addresses alignment challenges, boosts team productivity, and enhances content quality. In 2024, the market is overflowing with options. To find the ideal calendar, you need to delve into […] (921 words, 2024-09-19)
- [The Best Marketing Planning & Strategy Software: Key Features](/content/about/blog/the-best-marketing-planning-software/index.html): The most exciting and multifaceted marketing campaigns all start in the same place: a plan. Whether it’s an omnichannel content push or a DTC eComm blitz, it all begins as just a plan. The marketing leaders who create these all-important plans have never had a dedicated strategy/planning platform…until now. Introducing Opal’s Campaign Planner, the best […] (943 words, 2024-09-15)
- [[Download] Social Trends Report - Opal](/content/about/blog/download-social-trends-report/index.html): Opal is the platform where the world’s largest brands plan and create their social media marketing. As a result, we have unique and credible data about the popularity of social media channels and tactics. We’ve anonymized our data and are presenting an authoritative social trends report on how social media marketers created content in 2024. […] (85 words, 2024-08-13)
- [Brand Futures: New York, 2024  - Opal](/content/about/blog/brand-futures-new-york-2024/index.html): Brand Futures: New York brought connections and genuinely interesting thought leadership content – all with the backdrop of a summertime atmosphere. On Wednesday, June 12, we brought marketers and communicators from New York’s top brands together to discuss the state of our industries – and what’s next! One guest offered this assessment of Brand Futures: […] (801 words, 2024-06-26)
- [[Case Study] How PrizePicks Ramped Up Content Production](/content/about/blog/case-study-prizepicks/index.html): Discover how PrizePicks leveraged Opal as a source of truth for their content - and ended up ramping their content production by 400%... (836 words, 2024-06-13)
- [What Is a Marketing System? Value for Everyone in One Platform](/content/about/blog/marketing-planning-system/index.html): We’re digging into what a marketing system needs to achieve in general and highlighting the specific features. (1,055 words, 2024-06-10)
- [Proving It: How Leaders Demonstrate the Value of their Marketing](/content/about/blog/webinar-proving-it/index.html): Featuring senior leaders from SAP and Nespresso, we’re digging into strategies for proving the value of your marketing! (132 words, 2024-06-04)
- [Marketing Alignment: Connecting Marketing to Business Strategy](/content/about/blog/marketing-alignment/index.html): Discover why missing marketing alignment is THE hidden crisis that undermines enterprise organizations in 2024... (1,604 words, 2024-05-14)
- [Augmenting Workfront with Opal: Integration Feature](/content/about/blog/workfront-opal-integration/index.html): Explore what the optimized Opal and Workfront integration looks like at each step and discover the unique benefits. (684 words, 2024-05-09)
- [[Case Study] How NS&I Streamlined Content Creation with Opal](/content/about/blog/case-study-nsi/index.html): With more than a 150-year history, National Savings and Investments (NS&I) is a UK government-owned savings bank that serves two crucial purposes. Firstly, it provides its customers with a secure home for their savings. Second, it provides the UK Government with another way of raising the money needed to run the country. The content and […] (712 words, 2024-04-29)
- [Marketing Team & Task Management Software Must-Haves](/content/about/blog/marketing-team-management-software/index.html): Discover what marketing managers need to manage their teams and the work itself. See how Opal solves this for Target, GM, Starbucks & more. (1,517 words, 2024-04-16)
- [Minneapolis Marketing & Comms Meetup, 2024 - Opal](/content/about/blog/minneapolis-marketing-comms-meetup-2024/index.html): For professionals working at the top of their game, there’s nothing better than having a chance to meet their peers. On Thursday, April 4th, Opal hosted a marketing and comms meet up featuring ample time to network – as well as a panel discussion from innovative marketing thinkers. With help from co-hosts The Social Lights […] (977 words, 2024-04-09)
- [Why Marketers Love Opal: Visual Marketing Platform + Efficiency](/content/about/blog/visual-content-marketing-platform/index.html): We're highlighting what Opal can do for the marketing doers who create content and execute strategies – plus showing our platform up-close! (1,361 words, 2024-03-29)
- [New Software Implementation Plan: Strategies for Success](/content/about/blog/opals-proven-new-software-implementation-plan/index.html): Without a concrete new software implementation strategy, success is far from guaranteed. Discover our proven software onboarding plan! (1,872 words, 2024-03-15)
- [Brand Futures: Seattle, 2024  - Opal](/content/about/blog/brand-futures-seattle-2024/index.html): Our first Brand Futures event in 2024 was a night of connections and eye-opening marketing conversations – courtesy of our all-star thought leadership panel. On Wednesday, February 28th, we brought around 40 marketers and communicators together at the Labour Temple in historic Belltown to discuss the future of our industry.  Seattle certainly earned its nickname […] (907 words, 2024-03-05)
- [[Case Study] How Madhappy Found Efficiency & Alignment in Opal](/content/about/blog/case-study-madhappy/index.html): Founded in 2017, the Madhappy clothing brand is defined by the theme of optimism. That spirit is infused into the messages on their apparel, the feel of their locations, the non-profit they sponsor, and – of course – their brand stories. The Madhappy marketing team works across a variety of channels to bring their brand […] (688 words, 2024-02-29)
- [Opal + Khoros: Looking into the Future - Opal](/content/about/blog/opal-khoros-looking-into-the-future/index.html): Opal and Khoros have a vision to share. Both brands are keenly interested in what’s on the horizon in the social media marketing space for 2024 and beyond. There’s no question that we have a vision for what that future looks like – but we also want to hear what outstanding marketers think is coming […] (256 words, 2024-02-15)
- [7 Main Software Implementation Challenges & Issues](/content/about/blog/why-software-implementations-fail/index.html): Without a good plan and the right playbook, even the most promising software can fail to gain traction among teams. Implementing new software at an organization is a great example of “easier said than done”. We’re digging into the common software implementation challenges – and highlighting how to remedy them.  At Opal, we’re an enterprise […] (1,424 words, 2024-02-13)
- [[Webinar] Learning from Opal's Software Implementation Playbook](/content/about/blog/webinar-learning-from-opals-implementation-playbook.html): For the first time, we’re sharing our implementation playbook. Join our Implementation Manager and Head of Enterprise for this webinar! (117 words, 2024-02-13)
- [PR Crisis Communication & Management Plan [Steps + Examples]](/content/about/blog/crisis-communication-plan/index.html): Preparing a crisis communication plan ahead of time is essential to protecting your brand. See the essential steps & create your plan today! (1,465 words, 2024-02-06)
- [AI-Generated Content Examples: Email, Social & Blog Copy](/content/about/blog/ai-generated-marketing-content-examples/index.html): Modern marketing runs on content. From social posts, to blogs (like this one), and email blasts, content is a supremely effective way to connect with or grow an audience. To move the needle, effective marketing teams are almost always required to produce large quantities of impactful written content. Because of this, interest in AI-generated marketing […] (1,065 words, 2024-01-22)
- [Opal + Formstack for Effortless Marketing Request Forms](/content/about/blog/formstack-marketing-request-forms/index.html): The ability to make marketing requests is a critical component of workflow for many organizations. That’s why Opal partnered with Formstack. (680 words, 2024-01-09)
- [Brand Futures: Portland, 2023  - Opal](/content/about/blog/brand-futures-portland-2023/index.html): Portland is where Opal (and much of the team) call home. Not only is Portland the location where we reside, but the city’s creative and entrepreneurial spirit is at the core of Opal’s identity.  Throughout 2023, we have brought our Brand Futures series to marketers all over the country. For our final event of the […] (675 words, 2023-12-11)
- [Brand Futures: Atlanta 2023 - Opal](/content/about/blog/brand-futures-atlanta-2023/index.html): 3 stories of gridiron legends served as the backdrop for Brand Futures: Atlanta! While The College Football Hall of Fame was the venue for our professional meetup, the focus of the night was squarely on the cutting edge of marketing and brand building.  On Thursday November 9th, Opal hosted Brand Futures: Atlanta, bringing the top […] (690 words, 2023-11-15)
- [Live Webinar: B2B (True) Content Marketing Crimes](/content/about/blog/webinar-content-marketing-crimes/index.html): One of the hottest sessions from Content Marketing World is back! Join our content detectives and uncover common problems that plague content creation! (371 words, 2023-11-07)
- [Opal + AntFarm: Supporting Young People  - Opal](/content/about/blog/opal-antfarm-supporting-young-people/index.html): As a company, the culture of Opal is committed to delivering job satisfaction – and opportunities for employee growth.  That’s why our CEO lists “Making Work Fun” as a personal motto/mission. That’s why our handbook highlights that our goal is to help you “Join Opal to do the best work of your life”. Bigger picture, […] (746 words, 2023-10-30)
- [Brand Futures: Chicago 2023 - Opal](/content/about/blog/brand-futures-chicago-2023/index.html): On Thursday, October 12, Opal hosted Brand Futures: Chicago, bringing top marketers legendary brands together at the Field Museum. (637 words, 2023-10-18)
- [Live Webinar: Forrester + Opal Marketing Research Review](/content/about/blog/webinar-operational-alignment-fuels-content-marketing.html): We commissioned Forrester to interview 151 CMOs, VPs, and Senior Directors of Marketing – and write a report on the state of marketing in 2023. Here’s what we found: The full research delves into why organizations struggle with alignment, how leaders judge the effectiveness of marketing, pain points of organizational misalignment, and more. To bring […] (170 words, 2023-09-18)
- [Original Tech & Retail Marketing Research: Opal + Forrester](/content/about/blog/tech-retail-marketing-research/index.html): From the very beginning, Opal was a purpose-built platform. That purpose was simple: to help our friends who worked in marketing have alignment with what content they were sending to market, across their channels.   Compared to 10 years ago, the Opal platform is quite a bit more sophisticated, and our customer base has grown dramatically. […] (868 words, 2023-09-18)
- [Original Marketing Research Download: Opal + Forrester](/content/about/blog/forrester-research-operational-alignment/index.html): For mid-size and enterprise marketing organizations, alignment is absolutely critical to the success of their marketing content. When organizations are aligned, they are able to produce work efficiently, creating rich brand stories for their audience. However, without it, they are trapped in silos, creating fragmented campaigns that fail to capture their brand identity.   Delivering top-to-bottom […] (194 words, 2023-09-18)
- [Explore Wellness at Opal: Mental, Physical & Emotional](/content/about/blog/wellness-at-opal-mental-physical-emotional/index.html): Enabling people to be their best selves is a guiding principle for Opal. That's why we recognized National Wellness Month! (907 words, 2023-09-06)
- [How to Repurpose Social Media Content: 5 Steps for Recycling Posts](/content/about/blog/recycling-social-media-posts/index.html): Recycling social media content is an effective way to do more with less – while delivering exactly what your audience wants to see. (1,633 words, 2023-08-28)
- [10 Key Features of Project Management Software for Marketers [Guide]](/content/about/blog/features-project-management-software-for-marketers/index.html): Explore the 15 key features of a project management system built for marketers - and discover why Target, Starbucks & more trust Opal. (1,086 words, 2023-08-15)
- [2023 New York City Marketing Meetup: Brand Futures by Opal](/content/about/blog/brand-futures-new-york-2023/index.html): On a sweltering summer evening, more than fifty professionals from NYC’s marketing community gathered together for Brand Futures: New York. This event promised to bring attendees to a NYC marketing meetup unlike anything they’d experienced before… One attendee described the event like this: Very fun and inspirational event. Such a joy to talk “shop” with […] (603 words, 2023-08-08)
- [Content Marketing for Manufacturing: Top Types & Challenges](/content/about/blog/content-marketing-manufacturing/index.html): Data based approach to the top types of manufacturing content as well as how to handle the most pressing challenges brands face. (1,612 words, 2023-08-02)
- [AI Rewrite from Opal: Marketing-Caliber Content Rewriting](/content/about/blog/ai-rewrite-tool/index.html): The synthesis of human creativity and the speed of a Large Language Model (LLM) comes together in Opal’s latest feature: AI Rewrite. (1,342 words, 2023-07-25)
- [How to Structure a Marketing Department or Organization](/content/about/blog/how-to-structure-a-marketing-department/index.html): We're breaking down the most common marketing organization structures for mid-size and enterprise companies. (1,601 words, 2023-07-18)
- [Exploring Opal's Marketing-Grade AI Text Translator: Differences & Values](/content/about/blog/ai-text-translator/index.html): Discover Opal's AI text translator, the capabilities that make it powerful enough for enterprise marketing & how global brands can benefit! (1,615 words, 2023-07-17)
- [AI Brainstorming: Tools, Philosophy & Best Practices](/content/about/blog/ai-brainstorming/index.html): AI brainstorming is the practice of pairing up with a Large Language Model to generate interesting ideas at-scale - here's how to do it! (1,037 words, 2023-06-30)
- [7 Must-Solve Retail Marketing Challenges & Problems](/content/about/blog/retail-marketing-challenges/index.html): We’re highlighting the 7 key retail marketing challenges, giving context, and exploring how the biggest brands solve them! (1,362 words, 2023-06-16)
- [What Does a Marketing Calendar Look Like? See Professional Examples](/content/about/blog/marketing-calendar-examples/index.html): Discover what a purpose-built marketing calendar looks like. See examples of the calendar used by Target, Starbucks & other leading brands. (1,546 words, 2023-06-13)
- [[Case Study] How Target Plans Social Content in Opal - Opal](/content/about/blog/case-study-how-target-plans-social-content-in-opal/index.html): Originally founded in 1902, national retailer Target cultivates a loyal fanbase through its affordable prices, exclusive in-house brands, and industry-leading social media presence. Industry: Retail & E-Commerce Annual Revenue:  $93B Locations: 1900+  Teams in Opal: Organic and Paid Social (and all teams who contribute to that content) Challenge: Deliver a consistent brand experience across teams […] (474 words, 2023-05-30)
- [The 5 Challenges of Insurance Marketing & How Big Brands Solve Them](/content/about/blog/5-primary-challenges-of-insurance-marketing/index.html): Marketing for insurance is one of the most difficult fields. Understand the main challenges & how the best brands overcome them! (1,223 words, 2023-05-24)
- [Opal + Mental Health Awareness - Opal](/content/about/blog/opal-mental-health-awareness/index.html): Mental health matters. Experts estimate that around 20% of the US population lives with a mental illness. Those are people we know, people we care about, and people we work with on a daily basis.   Since May is Mental Health Awareness Month, we’re putting a focus on mental health in a variety of ways. For […] (1,066 words, 2023-05-19)
- [How to Write a Content Brief + Examples & Key Elements](/content/about/blog/how-to-write-a-content-brief/index.html): Since good content begins with good briefs, knowing how to write a content brief is essential for anyone working with a marketing team. (1,425 words, 2023-05-04)
- [[Case Study] How SAP Concur Creates Social Media Content Across the Globe - Opal](/content/about/blog/case-study-sap-concur/index.html): SAP Concur provides spend management software solutions for businesses around the globe. With products for travel booking, expense management, invoice payment, and more, SAP Concur is one of the best-known names in the employee expense management software field. The SAP Concur marketing team creates multiformat content for international audiences across a variety of channels, including […] (978 words, 2023-04-25)
- [What is Brand Governance & Does It Still Matter in 2023?](/content/about/blog/what-is-brand-governance/index.html): The brand marketing renaissance is officially here. If you're looking to earn & retain customers with your brand, this is a must-read! (1,419 words, 2023-04-20)
- [Juggling It All: Life as a Full-Time Working Mom - Opal](/content/about/blog/juggling-it-all-life-as-a-full-time-working-mom/index.html): Ready for a funny story? I’m in an important meeting, Slack muted, email minimized, laser-focused. I’m thinking expansion opportunities…I’m thinking about growing revenue…I’m on my game… Then what pops into my head?  “We NEED butt cream ASAP or somebody is gonna have a diaper rash tonight!”  That is being a parent in the workplace. You’re […] (1,475 words, 2023-03-23)
- [Best Visual Marketing Calendar Software: 7 Must-Have Features](/content/about/blog/best-marketing-calendar-software/index.html): On the surface, most marketing calendars look the same – the difference comes down to the details. Discover what the best calendars offer... (2,132 words, 2023-03-15)
- [Social Media Content Approval Software [Product Guide]](/content/about/blog/social-media-approval-software/index.html): Discover what a purpose-built social media platform should deliver – and see how Target, Microsoft & more handle content approvals! (1,825 words, 2023-03-08)
- [Expert Discussions: How Target Manages Social Content [Downloadable]](/content/about/blog/expert-discussions-how-target-plans-social-content-in-opal.html): The story of how Target plans and creates their content is just as incredible as the work they do – read the full interview right here! (125 words, 2023-02-27)
- [What is Brand Alignment? Our Definition + Examples](/content/about/blog/brand-alignment-definition/index.html): Brand alignment is when a company's public touchpoints match the brand’s identity – explore how our client Target accomplishes this! (1,923 words, 2023-02-14)
- [[On-Demand Webinar] Building a Better Content Machine - Opal & CMI](/content/about/blog/webinar-better-content-machine/index.html): Join CMI’s Chief Strategy Advisor, Robert Rose, and Opal's Chief Executive Officer, George Huff, on the best practices behind creating a strategic planning process for content marketing. (511 words, 2023-02-09)
- [[eBook] The Marketer’s Field Guide to Content Operations - Opal](/content/about/blog/ebook-marketers-field-guide/index.html): A step-by-step guide to understanding and implementing best-in-class content production. Adopting the tenets of content operations can dramatically improve your efficiency, cut time waiting for approvals, and empower you to create even better content. Here are outcomes earned by our real customers adopting a content operations process:  Cut approval time from 3 weeks to 1 […] (140 words, 2023-02-01)
- [7 Digital Content Operations Best Practices [Implementation Guide]](/content/about/blog/digital-content-operations-best-practices/index.html): Discover how the world's leading marketers adopt a content operations framework for their digital brands & learn from the very best! (1,964 words, 2023-02-01)
- [Marketing Single Source of Truth: Much More Than Just Data](/content/about/blog/single-source-of-truth-in-marketing/index.html): Explore what creating a single source of truth entails, the benefits, best practices, and a real-life use case! (1,568 words, 2023-01-12)
- [How to Write a Marketing Brief: Elements + Examples [Hands-on Guide]](/content/about/blog/how-to-write-a-marketing-campaign-brief/index.html): Learn how to write a creative brief from some of the nation's top marketers & discover a platform built for briefing! (1,581 words, 2022-12-21)
- [7 Ideas for Maintaining Company Culture while Working from Home](/content/about/blog/maintaining-company-culture/index.html): Working remotely can be great, but you don't want to lose your company culture. Check out 7 ideas nearly any remote company can try! (1,617 words, 2022-12-20)
- [Brand Based Marketing: Pros, Cons & Inspiring Examples](/content/about/blog/brand-based-marketing/index.html): Compare traditional performance marketing vs. brand marketing – and discover how Airbnb and Nespresso saw growth by putting brand first! (2,201 words, 2022-12-05)
- [Advertising & Marketing Agency Turnover Rate + What Clients Should Do](/content/about/blog/prevent-marketing-agency-turnover-from-tripping-up-your-business.html): The need-to-know strategy for every brand that works with an agency – learn how to handle their 30% turnover rate without missing a step! (1,410 words, 2022-11-23)
- [The Hub & Spoke Marketing Model for Global Brand Management](/content/about/blog/how-global-brands-use-the-hub-spoke-marketing-model.html): Discover how enterprise companies utilize this tested method to publish marketing content and show up as one brand across the globe! (1,573 words, 2022-11-18)
- [Exploring Content Operations Software Platforms + Topic Overview](/content/about/blog/what-is-content-operations-exploring-the-8-part-definition.html): Discover the 8-part process to redefine creating marketing content – and see the software trusted by Target, Starbucks, Microsoft, & more (2,982 words, 2022-10-15)
- [[Case Study] How Microsoft Organizes Content Intake - Opal](/content/about/blog/case-study-microsoft-learn/index.html): Microsoft Learn is the hub for individuals and organizations to access training, certifications, documentation, and a variety of other resources for learning about Microsoft products. Essentially, if Microsoft builds it, there are resources about it – their work spans everything from Microsoft Azure and Microsoft Dynamics 365 to Microsoft 365, as well as many other […] (657 words, 2022-10-04)
- [Reflections on Being the 6th Best Workplace of 2022 - Opal](/content/about/blog/reflections-on-being-a-6th-best-workplace-of-2022/index.html): Striving to build a culture that empowers all employees is a labor of love. We see the evidence of Opal’s positive culture on every Zoom call – and in every anonymous employee survey. However, being recognized for creating a standout work environment from an outside source is an honor. Earning that exclusive recognition two years […] (430 words, 2022-09-23)
- [The Difference Between Good & Great: Evolving Opal’s Cultural DNA - Opal](/content/about/blog/the-difference-between-good-great-evolving-opals-cultural-dna.html): Starting with Culture  I’ve heard it said by commentators for nearly every sport I follow – that winning on the field creates the culture in the locker room. No deliberate actions, just good vibes carrying the day. It’s not uncommon to hear the same idea in the arena of business. Many very intelligent people claim […] (1,473 words, 2022-09-21)
- [Testing The Shape Up Software Methodology as a SaaS Company](/content/about/blog/why-opal-adopted-the-shape-up-methodology/index.html): The vast majority of companies use some version of Scrum or Agile – and most people never even question if there’s a better way. At Opal, though, improvement is never-ending. First and foremost, we’re driven to continuously iterate on our best-in-class marketing platform. Of course, the need to build a better machine inspired us to […] (2,099 words, 2022-09-19)
- [[Case Study] How Microsoft Sees Everything in Opal - Opal](/content/about/blog/case-study-microsoft/index.html): A company that truly needs no introduction, Microsoft builds a staggering range of hardware and software. With suites of products for both personal and business use, Microsoft is one of the most widely-known brands throughout the entire world.  Industry: Information Technology  Annual Revenue: $198.3 billion  # of Employees: 221,000 Teams in Opal: Brand, Corporate Comms, […] (674 words, 2022-09-19)
- [Recession Marketing Examples & Strategy: How-to Adapt & Thrive](/content/about/blog/recession-marketing-strategy-how-to-adapt-thrive/index.html): Advertising during a downturn requires finesse & vision. Discover who wins, who loses - and learn from top recession marketing examples! (1,965 words, 2022-07-15)
- [[Video] How Target Uses Opal to Produce 300 Pieces of Content Every Day](/content/about/blog/how-target-uses-opal-to-produce-300-pieces-of-content-every-day.html): As one of the world’s largest and most iconic brands, Target is driven to provide a unique and consistent experience for their guests, whether online, in-store or in their marketing channels. As a leader in a rapidly changing, dynamic environment, Target’s sophisticated and evolving digital strategy is a large contributor to their success that has served them well where others still struggle. (173 words, 2022-07-13)
- [[On-Demand Webinar] 3 Cs of Content Creation Management - Opal & CMI](/content/about/blog/webinar-3-cs-of-content-creation/index.html): Join CMI’s Chief Strategy Advisor, Robert Rose, and Opal's Chief Executive Officer, George Huff, on the best practices behind creating a strategic planning process for content marketing. (517 words, 2022-04-07)
- [[eBook] The Ultimate Planning Framework for Marketing - Opal](/content/about/blog/ebook-the-ultimate-planning-framework-for-marketers.html): Embracing a practice of planning is easy once you have identified the elements of chaos that are affecting your organization. The Ultimate Planning Framework for Marketing enables you to: Place planning at the top of your organization’s hierarchy Identify the elements of chaos that are getting in the way of focused work Start a discussion […] (76 words, 2021-12-01)
- [Khoros and Opal Expand Trusted Partnership to Power Seamless Digital Engagement - Opal](/content/about/blog/khoros-and-opal-expand-trusted-partnership/index.html): Together, Khoros and Opal enable marketing teams to optimize brand voice, content creation and planning across channels and regions (491 words, 2021-12-01)
- [What It Means to Be a Top Workplace in 2021 - Opal](/content/about/blog/what-it-means-to-be-a-top-workplace-in-2021/index.html): Being recognized as an awesome place to work is a massive honor at any time—but in 2021, it just hits differently.  Like many companies, over the last 18 months, we’ve had to figure out how to transition to a remote-first workplace, respond to a global pandemic, and take part in a national reckoning with racism. […] (565 words, 2021-09-29)
- [Employee Spotlight: Jeremy Running - Opal](/content/about/blog/employee-spotlight-jeremy-running/index.html): Every month, we sit down with a member of Team Opal to talk about their role, their challenges, and what kind of advice they have to share with future coworkers. In our latest installment, listen in as Jeremy Running, Senior Manager of Engineering, DevOps, shares his story. Tell us a little about your role at […] (1,363 words, 2021-07-30)
- [Why Process is the Key to Unlocking Creativity at Scale for Marketing Teams - Opal](/content/about/blog/why-process-is-the-key-to-unlocking-creativity-at-scale-for-marketing-teams.html): Marketing and communications professionals are inherently creative. At the end of the day, whether they’re writing copy, scheduling social posts, or architecting an email nurture campaign, every marketer on your team spends their precious time and energy communicating your brand story to your customers across a wide range of overlapping touchpoints. And that storytelling is […] (760 words, 2021-07-27)
- [Omnichannel Marketing Case Study: INTERMIX + Opal](/content/about/blog/omnichannel-marketing-case-study-intermix/index.html): Learn how INTERMIX, an online women's clothing retailer, saves 15-20 hours every week using Opal for marketing planning. (491 words, 2021-07-26)
- [What I’ve Learned in 35 Years of Championing DEI at Work - Opal](/content/about/blog/what-ive-learned-in-35-years-of-championing-dei-at-work.html): At my first corporate job interview 35 years ago, the hiring manager looked at me across the table and said, “They told me I need to diversify. You’re my best bet to hire a woman. Here’s your offer.” I took the job. And I quickly developed the kind of thick skin and sense of humor […] (604 words, 2021-06-11)
- [Celebrating Pride by Renewing Our Commitment to Diversity, Equity & Inclusion at Opal - Opal](/content/about/blog/celebrating-pride-by-renewing-our-commitment-to-diversity-equity-inclusion-at-opal.html): Becoming an inclusive, equitable workplace is a journey that never ends. And truly celebrating Pride involves a whole lot more than rainbows and parades. That’s why, here at Opal, we’re marking the occasion by renewing our commitment to diversity, equity, and inclusion this month and kicking off a revitalized, reimagined, and collaborative DEI roadmap. Here’s what […] (364 words, 2021-06-01)
- [Employee Spotlight: Emma Paul - Opal](/content/about/blog/employee-spotlight-emma-paul/index.html): Curious what life is like working at Opal? You don’t have to take our word for it. In our latest Employee Spotlight, we ask longtime Opalite Emma Paul to share her story.  Emma Paul joined Opal as a back-end engineer in our very early startup days of 2015. Today, as our Technical Product Manager, Emma […] (832 words, 2021-05-25)
- [The Disruptive Question Every Marketing Leader Dreads - Opal](/content/about/blog/the-disruptive-question-every-marketing-leader-dreads.html): Enough with the justs. You know what I mean—the kinds of questions we CEOs love to ask our marketing leaders. “Can you just put together this blog post?”  “Can you just tell me what emails we sent last quarter?”  “Can you just spin up another demand gen campaign this month?” In every instance, the word […] (657 words, 2021-05-25)
- [How Target Creates a Cohesive Brand Experience Across Thousands of Social Moments Pt. 2 - Opal](/content/about/blog/how-target-creates-a-cohesive-brand-experience-across-thousands-of-social-moments-pt-2.html): I recently had the honor of hosting a conversation with Kelsey Dahlager, Senior Manager of Social Performance and Capabilities for Target, at our Opal Quarterly Showcase. This is the second in our two-part Q&A—check out part one to learn about how social media is organized at Target, and how they use Opal to deliver a […] (1,769 words, 2021-05-18)
- [How Target Creates a Cohesive Brand Experience Across Thousands of Social Moments - Opal](/content/about/blog/how-target-creates-a-cohesive-brand-experience-across-thousands-of-social-moments.html): In our recent Opal Quarterly Showcase, I was delighted to host a conversation with Target’s Kelsey Dahlager. As a senior manager on their enterprise social team, Kelsey oversees reporting and tooling, and champions process improvement—including helping Target ensure that every piece of social content that goes out into the world is organized within Opal. With […] (1,130 words, 2021-04-27)
- [The Power of Visibility in Creating Multi-Channel Content - Opal](/content/about/blog/the-power-of-visibility-in-creating-multi-channel-content.html): Does your day include last-minute fire drills to find or update content, briefs or marketing plans? Are you constantly chasing down team members for approvals on content? Do you find yourself living in spreadsheets and shared docs to communicate your team’s campaign and content plans with your broader org? Do you struggle to find campaigns […] (903 words, 2021-02-18)
- [How IKEA Streamlined their Marketing Process to Bring ‘The Wonderful Everyday’ to Life - Opal](/content/about/blog/ikea-interview-jason-black/index.html): With 11 years at IKEA under his belt, Jason has worked across the business in Europe and across various functions from human resources to e-commerce, CRM, digital marketing, and web communications, to now leading marketing performance for his U.K.-based team. (1,016 words, 2021-02-02)
- [A Conversation with UnitedHealthcare’s Joe Curry - Opal](/content/about/blog/a-conversation-with-unitedhealthcares-joe-curry/index.html): In our ongoing Opal Foundations Series conversations with exceptional marketers, we bring you a Q&A with super-marketer Joe Curry. Joe is a Director of Digital Content Strategy at UnitedHealthcare, the largest healthcare company in the world (with a 2019 revenue of $242.2 billion). (2,210 words, 2021-01-22)
- [Orchestrating Exceptional Guest Experiences with Cate Abbott, Director of Social at Target - Opal](/content/about/blog/orchestrating-exceptional-guest-experiences-with-cate-abbott-director-of-social-at-target.html): In Episode 3 of the Opal Foundations Series, we welcome Cate Abbott, Director of Social at Target. In this four-part conversation we cover everything from Cate’s personal journey as a marketer to how she leads a team at Target that is focused on creating exceptional guest experiences across social, while staying true to her mission […] (292 words, 2020-12-17)
- [A Conversation with Minted's Leah Randall - Opal](/content/about/blog/a-conversation-with-minteds-leah-randall/index.html): Today, as part of our Opal Foundations Series, we bring you a conversation with Leah Randall, Senior Social Media Strategist at Minted. Minted is a design marketplace that sources creative content from a global community of independent artists. Minted produces and sells winning designs, paying the designer a commission on every sale. We had a chance […] (2,368 words, 2020-11-05)
- [Why You Can’t Afford to Create your Brand’s Quick-Strike Marketing in a Silo - Opal](/content/about/blog/quick-strike-marketing/index.html): Right now, marketers are struggling to respond effectively to the painful fire drills and time sensitive opportunities that are increasingly present in today’s landscape. The pressure to act quickly while avoiding costly mistakes can take a significant toll — impacting the quality of work, not to mention team morale. Marketing and communications teams need a more […] (640 words, 2020-10-05)
- [Reframing Personalization with PepsiCo's Gabe Alonso - Opal](/content/about/blog/reframing-personalization-with-gabe-alonso/index.html): I hope you had a chance to check out our first episode of the new Opal Foundations Series. It’s inspiring to learn from Ashley about how NASA leverages their storytelling to inspire bold work, and capture the imagination of the world.   In Episode 2 of the Opal Foundations Series, we are excited to welcome Gabe Alonso to […] (259 words, 2020-09-03)
- [Creativity in Storytelling with Ashley Edwards at NASA - Opal](/content/about/blog/creativity-in-storytelling-with-nasa/index.html): In this first episode, Creativity in Storytelling, you will meet Ashley Edwards, Communications Manager for Human Exploration and Operations at NASA. (370 words, 2020-07-08)
- [Ebook: Accelerating Innovation Through Collaboration - Opal](/content/about/blog/accelerating-innovation-through-collaboration/index.html): Building a marketing team is a tough task. Building one with complementary pieces that can effectively collaborate is even harder. Ask any executive if collaboration matters, and you’ll get a resounding ‘YES!’ Then, ask how collaborative their organization is and they’ll shuffle their feet and avoid eye contact.  The many challenges to effective collaboration can […] (175 words, 2020-05-15)
- [How DTC Marketer Matthew Kerbel Plans Consistent Brand Experiences - Opal](/content/about/blog/how-dtc-marketer-matthew-kerbel-plans-consistent-brand-experiences.html): We recently spoke to Matthew Kerbel, Head of Marketing + Brand Strategy at Canoo for our ebook Telling a Consistent Story in the DTC Era. Here is our interview in full: Tell us a little about your background I was a marketer for major corporate CPGs like General Mills and Activision until 2016 when I […] (680 words, 2020-02-05)
- [The Impact of Visibility | Opal Storylines](/content/about/blog/the-impact-of-visibility/index.html): The direct-to-consumer (DTC) era has created exciting new opportunities and urgent challenges for companies big and small. (691 words, 2020-01-22)
- [Ebook: Telling a Consistent Story in the DTC Era](/content/about/blog/ebook-telling-a-consistent-story-in-the-dtc-era/index.html): DTC marketers are asked to do more than ever before. They have to be more than just a brand specialist, or a growth specialist, or analytics specialist — DTC marketers must be all of these at once. They have to reach a customer, bring them down the funnel, then retain them all while maintaining a […] (194 words, 2020-01-14)
- [The #1 Marketing Challenge of Challenger Brands](/content/about/blog/the-1-marketing-challenge-of-challenger-brands/index.html): It is easier than ever for brands big and small to forge strong connections with any person. (402 words, 2020-01-07)
- [Managing Marketing Chaos During Organizational Change](/content/about/blog/managing-marketing-chaos-during-organizational-change.html): The only thing that is constant at enterprise companies is change.  They change their organizational structure or change leadership. They spin up new teams or consolidate regions. There is always some amount of organizational change that is going on that can make work feel chaotic. Chaos makes employees feel uncertain of the immediate future, creates […] (1,101 words, 2019-11-01)
- [Building a Culture of Peer-Based Recognition](/content/about/blog/building-a-culture-of-peer-based-recognition/index.html): Employee recognition is a key ingredient to any successful company. Maintaining an effective program can help support a collaborative company culture, increase employee engagement, improve retention rates, maintain morale and encourage innovation. Positive reinforcement and a sense of appreciation is something that we as humans crave from a very young age.  We first look to […] (709 words, 2019-08-27)
- [Achieving Tech Stack Freedom](/content/about/blog/achieving-tech-stack-freedom/index.html): Today’s enterprise marketers have an overwhelming number of choices when it comes to designing their technology stack. The ecosystem of marketing technology continues to grow, diversify and specialize, with dozens to hundreds of vendors to choose from in each category. While there has been considerable consolidation at the top of the market, there still remains […] (778 words, 2019-08-06)
- [Change Management Lessons Learned: 7 Tips for Marketing Leaders](/content/about/blog/lessons-in-change-management-7-tips-from-our-experts.html): Some of us embrace it while others resist. Managed well, change can be incredibly impactful and transformative. It gives people the opportunity to find better ways to work or challenge the status quo. (1,289 words, 2019-06-13)
- [Report from the Road: How Opal Empowers DTC Marketers](/content/about/blog/report-from-the-road-how-opal-empowers-dtc-marketers.html): As head of Product at Opal, I have the amazing opportunity to work with some of the most innovative marketing teams in the world. (496 words, 2019-06-06)
- [The StoryFirst Framework: The Organizing Principle of Opal](/content/about/blog/the-storyfirst-framework-the-organizing-principle-of-opal.html): Marketing is an inherently messy process. It is creative yet analytical, strategic and tactical, unified but disparate, and ultimately collaborative by nature. With no one definitionally correct way to do marketing, every brand and every marketing team has their own way of approaching marketing that is messy in their own way. (874 words, 2019-03-13)
- [A Day of Service In Our Community](/content/about/blog/a-day-of-service-in-our-community/index.html): This January, Opal observed Martin Luther King Jr. Day as a public holiday for our employees in recognition of the life and legacy of one of the most influential leaders of our time. (771 words, 2019-02-07)
- [Uniting the Opal Community in Seattle](/content/about/blog/uniting-the-opal-community-in-seattle/index.html): We recently hosted our first Opal Community event for our users in the Seattle area. We’ve been fortunate to work with exceptional marketing teams from top brands in the Pacific Northwest such as Amazon, Microsoft, T-Mobile, Rational and our host of the event, SAP Concur. (684 words, 2019-01-29)
- [Giving, Together @ Opal](/content/about/blog/giving-together-opal/index.html): Here at Opal, part of our purpose is to focus on the success of others. We believe that this assures we are focused on what truly matters: building meaningful connections in an increasingly complex world. But that isn't easy. (486 words, 2018-11-29)
- [Co-Creating a Secret Brand: Hill City](/content/about/blog/co-creating-secret-brand-hill-city/index.html): Eric Today assembled a dream team to co-create a “secret brand” within Gap Inc., relying on a powerful digital-first approach to collaboration to bring Hill City to life. (1,030 words, 2018-11-09)
- [Orchestrate Winning Paid Media Campaigns with Opal](/content/about/blog/orchestrate-winning-paid-media-campaigns-with-opal/index.html): Why it's harder than ever for today's content marketing teams to orchestrate effective paid media campaigns, and how Opal can help. (820 words, 2018-10-31)
- [Humanizing the Marketing Stack](/content/about/blog/humanizing-the-marketing-stack/index.html): It’s an exciting yet challenging time for marketing operations. An explosion of new vendors, coupled with an open API ecosystem over the past 10 years has created an enormous splintering in the marketing technology landscape. (674 words, 2018-09-19)
- [Optimize Your Marketing Workflow](/content/about/blog/optimize-your-marketing-workflow/index.html): Successfully executing a consistent and predictable marketing campaign largely depends on the people, processes, and platforms you rely on during the Brand Marketing Process. (514 words, 2018-09-11)
- [Marketing Collaboration at Pace](/content/about/blog/marketing-collaboration-pace/index.html): As is often the case, a customer summed up something I've been thinking about for a long time in a single sentence: "collaboration produces better work, but it's slower and harder." Collaboration is the action of working with someone to produce or create something. But more people, more opinions and more meetings means more time. (870 words, 2018-06-13)
- [Intel's Newsroom Model: Q&A With Intel iQ](/content/about/blog/qa-intel-luke-kintigh/index.html): As we continue our customer interview series, we were lucky to sit down with Luke Kintigh, the Global Head of Publishing for Intel iQ, and talk about the big bets that Intel is making in content marketing including new content formats like Facebook Canvas, along with their process for innovation. (1,992 words, 2018-03-21)
- [80 Hour Chaos: Lessons from Our Customers](/content/about/blog/80-hour-chaos-lessons-customers/index.html): My role at Opal has changed a lot over the years, from writing code as technical co-founder to overseeing our entire product and the team behind it as our VP of Product. When we were just starting up and finding our place in the world, success came down to how much code I could crank out. (391 words, 2017-02-08)
- [An Alignment Problem](/content/about/blog/amplify-alignment/index.html): We routinely hear the challenges and concerns from marketers before launching them on Opal. The increasing speed and complexity of marketing is creating a lack of alignment at every step of the brand marketing process. We see it as one of the most fundamental challenges facing brand marketing teams today. (682 words, 2017-02-08)
- [Take Your Weekend Back](/content/about/blog/take-weekend-back/index.html): Recently while onboarding a new Opal customer, I was speaking with a cross-section of marketers from across the organization. To help understand their day to day workflow I asked, “What keeps you up at night? (593 words, 2016-09-19)
- [Customer First From The Very Beginning](/content/about/blog/customer-first-beginning/index.html): As one of the founders of Opal, I've been part of the company's history from the very beginning. It's been an incredible experience turning an idea into a company, that today serves many of the world's most valuable brands, and the piece of the Opal journey that I take the most pride from is how we did it. (676 words, 2016-08-11)
- [Three Challenges of Digital Transformation](/content/about/blog/as-brand-marketing-evolves-how-do-teams-adapt/index.html): The digital world is transforming and countless stories have been written, tweeted, snapped, pinned and live streamed about how brands need to adapt to it (796 words, 2016-07-05)

## Listings & Categories

- [George Huff, Author at Opal](/content/about/blog/author/george/index.html) (1,279 words)
- [Kendall Shepherd, Author at Opal](/content/about/blog/author/kendall/index.html) (1,285 words)
- [The Opal Way Archives - Opal](/content/about/blog/category/theopalway/index.html) (1,247 words)
- [Social Marketing Archives - Opal](/content/about/blog/category/social/index.html) (1,279 words)
- [Andy Hugelier, Author at Opal](/content/about/blog/author/andy/index.html) (1,308 words)
- [Interviews Archives - Opal](/content/about/blog/category/interviews/index.html): Q&A with marketing leaders about their careers, insight, and expertise. (900 words)
- [featured-post Archives - Opal](/content/about/blog/tag/featured-post/index.html) (1,285 words)
- [Opal Marketing, Author at Opal](/content/about/blog/author/opal-marketing/index.html) (1,275 words)
- [Featured Archives - Opal](/content/about/blog/tag/featured/index.html) (1,279 words)
- [Brand Building Archives - Opal](/content/about/blog/category/brand-building/index.html): Explore resources focused on brand marketing, from establishing your brand to staying on-brand across global teams and channels. (1,288 words)
- [EB, Author at Opal](/content/about/blog/author/eb/index.html) (1,127 words)
- [Matt Oxley, Author at Opal](/content/about/blog/author/matt/index.html) (931 words)
- [Videos Archives - Opal](/content/about/blog/category/videos/index.html): Webinars, customer testimonials, product videos, and more. (1,254 words)
- [Customer Stories Archives - Opal](/content/about/blog/category/customer-stories/index.html): Interviews, case studies, and testimonials from real Opal customers who want to share their experience with you! (970 words)
- [Opal Culture Archives - Opal](/content/about/blog/category/opal-culture/index.html): Stories about our employees and team culture. (1,066 words)
- [David Gorman, Author at Opal](/content/about/blog/author/gorman/index.html) (1,167 words)
- [Marketing Strategy Archives - Opal](/content/about/blog/category/marketing-strategy/index.html): Reassess your approach to marketing with these resources aimed at driving the greatest impact. (641 words)
- [The Opal Platform Archives - Opal](/content/about/blog/category/theopalplatform/index.html) (564 words)
- [Content Marketing Archives - Opal](/content/about/blog/category/content/index.html) (319 words)
- [Lee Dussinger, Author at Opal](/content/about/blog/author/leedussinger/index.html) (403 words)
- [Efficiency and Best Practices Archives - Opal](/content/about/blog/category/efficiency-best-practices/index.html): Make the most of your marketing efforts! Learn how to optimize your processes and workflows in order to produce more content and campaigns with less frustration. (1,598 words)
- [Brand Marketing Archives - Opal](/content/about/blog/category/brand/index.html) (1,606 words)
- [Enterprise Marketing Archives - Opal](/content/about/blog/category/enterprise/index.html) (1,602 words)
- [Joey Gudenas, Author at Opal](/content/about/blog/author/jgudenas/index.html) (1,560 words)

## Products

- [Why Opal? - Opal](/content/product/why-opal/index.html): Product Tour Opal Pricing Talk to an Expert (517 words)

## About Pages

- [About - Opal](/content/about/index.html): Product Tour Opal Pricing Talk to an Expert (491 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/about.html): Methodology, technical details, and usage guidelines
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- [Robots.txt](/robots.txt): Crawler directives
- [Agentsite Network](https://agentsite.network/network.html): Public index of Agentsites and their machine-readable resources